The Venue Diagnostic has been developed by the team at Sequoia Partnership based on years of working with multi-priority, unique and unusual venues. This tool will apply vast venue, events and business acumen, analytics, audit and customer experience to help you grow your business strategically, holistically and sustainably
Together with a group of expert event professionals, we have created a health check for venues that will focus on 5 areas – business, venue, team, sales & marketing and stakeholders. Based on this standards, we can identify areas of excellence and most importantly areas of improvement. We can save time analysing the venue and focus on actions and recommendations instead.
With this holistic way of looking at the business, we believe we can help every venue grow.
The Venue Diagnostic has been designed with your venue at the very heart of it. It is unique as it will provide your organisation with bespoke goal setting, process planning, identification of barriers to market, improved methods of working and finally, solutions for further development and business growth.
Marketing and PR
Challenge marketing plan and provide new and innovative ways of reaching identified markets.
Engage with key stakeholders both internal and external to improve operations, communications and increase revenue.
Venue assessment and recommendations for increased occupancy and yield.
Review of business strategy, target markets and industry segments to identify growth.
Provide key recommendations and processes for smarter and better conversion of enquiries.