We have a proven track record in growing businesses within Unique Venues and Convention Centres across Europe

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Experienced

We have more than 40 years combined experience in the international meetings and events sector

Connected

We have a huge network of agency, association and corporate buyers.

Industry Leaders

We are Past President’s & Leaders of Meeting Professionals International, sit on MPI Foundation European Council, BVEP, ABPCO & GMIC. And are co-founders of the London City Selection

The Directors

Babs Nijdam

Director

Babs discovered her passion for the event industry at Amsterdam RAI more than 8 years ago, from which  she brings extensive experience working with corporate and association clients. As founder of the Dutch Chapter of GMIC, she has vast knowledge of sustainability and new innovations in the events industry. She has been actively been involved in various industry associations and industry innovations groups. She combines strategic thinking and ability to create new business opportunities to  realize sustainable business growth. Being based in Amsterdam, Babs loves using her bike to get everywhere, whether it’s to meet friends for dinner or picking her daughter up from daycare – rain or shine!

Samme Allen

Director

With over 25 years of sales experience, specialising from 2009 working with unique, multi-priority venues including the Barbican, Twickenham Stadium and most recently the Scottish Exhibition and Conference Centre, Samme combines her commercial development skills, a vast black book of corporate, agency and association clients and a passion for the industry to create a successful record of accomplishment in business growth.

When she isn’t developing the new company, Samme enjoys getting out on her bike or her feet along the rivier, fundraising and promotion of her charity, catching up with friends and family, over a glass of wine and most recently she has started writing a novel.

Associate Program

Are you a meeting/event prof with a strong understanding of strategic venue management?

Have you worked in or with some of the best venues in the world?

Are you looking for more flexibility in your career?

Are you entrepreneurial yet are unable to set up your own business due to personal circumstances?

Then joining Sequoia Partnership as a valued associate partner could be a life changing option!

Working with some of the most talented venue specialists in the global meetings industry, you will have the opportunity to be part of a global brand, access critical business support and be part of team who thrive on success for their clients.

 

Experience – Support – Enjoyment – Collaboration

Our core values

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Vision

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Integrity

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Collaboration

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Professionalism

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Enjoyment

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

“Working with Samme and Anthony from Sequoia Partnership has been great to utilise there knowledge and industry experience. Detail our challenges and being able to coordinate together in putting a strategy to shape the future of Arsenal Meetings & Events department. We look forward to our continued relationship with Sequoia Partnerships and would recommend them to our contacts in the industry”

Carlo Zocalli

Arsenal Football Club

Some previous clients we have worked with to maximise their venues

Don't Be Shy

If we didn’t answer all of your questions, feel free to drop us a line anytime.

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